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Welcome to Rutherford Asset Planning

Rutherford Asset Planning is an independent, fee-only wealth-management and planning firm with offices in New York City,  Naples and Tampa Florida. RAP is one of only a handful of firms in central Florida belonging to the National Association of Personal Financial Advisors (NAPFA), the country’s leading association of fee-only financial advisors. The company principals share a high level of education and professional expertise in the financial and legal fields, and their client-friendly investment approach is a particular matter of pride.

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